Partnering with Yenmo: The Good Loan Company of India
At 007 Venture Partners, we are drawn to founders who build with conviction, clarity, and care. Not just companies, but systems. Not just growth, but trust.
In India—a country with over $835 billion in liquid assets, but where personal loans still cost upwards of 20% APR—we saw an opportunity for change. For better borrowing and better transparency.
That’s what Yenmo is here to deliver.
A New Kind of Credit Company
Yenmo is building what they call “The Good Loan Company of India.” Not good as in “good enough.” But good as in: transparent, fair, responsible. Designed from the ground up to help people hold onto their wealth, not lose it.
Instead of forcing customers to sell appreciating assets—like mutual funds or shares—to access credit, Yenmo turns those investments into a revolving line of credit at just 10.5% APR. That’s nearly half the cost of a traditional personal loan.
The results are already speaking: in just 12 months, Yenmo has sanctioned millions in credit lines, grown 3515% in the last year, and maintained zero defaults, even during a sharp market downturn.
But this is just the beginning.
From Lender to Infrastructure
Yenmo isn’t stopping at consumer lending. The team—led by Ashutosh Purohit (ex-Navi, ex-Swiggy) and Aryan Agarwal (ex-Browserstack)—knows the deeper opportunity is in infrastructure. With the right strategic move, they can become the credit engine powering India’s largest consumer platforms.
It’s a $30 billion opportunity hiding in plain sight—and Yenmo is racing toward it.
Why Now
India’s unsecured lending boom is starting to fade. Regulators are tightening standards. Interest rates are rising. The old system is creaking.
Yenmo offers a better alternative: credit backed by assets people already own. Lower rates. Smarter defaults. A user journey built around speed, trust, and control.
In a market of rising noise, Yenmo’s clarity stands out.
Why We Invested
At 007VP, we invest in founders solving hard problems in emerging markets—especially those building financial infrastructure for the next billion users.
Yenmo fits that mission perfectly. It’s a capital-efficient, high-velocity, and mission-driven company led by founders with the depth and experience to scale.
But more than that, we believe in what they stand for.
We believe India deserves a “good loan company.” One that puts the customer first. That enables financial inclusion without financial exploitation. That earns trust not through slogans, but through service.
That’s what Yenmo is building.
The Road Ahead
The vision is bold. The execution so far has been even bolder. As Yenmo works toward its lending license, scales partnerships, and deepens its product, we’re excited to support Ashutosh, Aryan, and their team on this journey.
Because when you make credit fair, you don’t just help someone borrow—you help them hold on to what they’ve worked hard to build.
And that’s what a good loan company does.
007 Venture Partners backs purpose-led founders building foundational technology in emerging markets. Yenmo is one of them.
